Remember when a Web site was a marketing novelty? It seems like ancient history, because now an effective online presence is essential. In addition to providing customers with quick and easy access to information and services, a Web site, in many cases, is the first impression a prospective customer or client gets of your company. So it had better be flattering!

Whether you’re making your first splash in Web-based marketing or redesigning an existing site, you should take as much pride in your Web presence as you do in every aspect of your company. An effective Web site should have the impact of a sophisticated office lobby or welcoming store front. It should be clean, attractive and inviting—and guests should have an easy time finding their way around.

If you are ready to make your first splash, our Web site development process will:

• Determine the purpose of the site, and incorporate measurement techniques
  to track how the site performs to expectations
• Identify desired user experience
• Develop a strategic site plan based on user experience goals
• Include conversions strategies to enable you to capture email addresses, or other desirable data, of visitors to your site
• Build the site using BroadBased’s Search Engine Optimization (SEO) protocol to aid in the return of your site in organic (free) search engine results
• Provide three unique creative directions to choose between
• Perform regular housekeeping duties such as reserving domain name, hosting and setting up email

If you already have a Web site in operation and are considering refreshing it, a good first step is to develop a baseline of how well your site currently does or doesn’t meet your business and marketing goals. Among other things, we will:

• Analyze existing site plan to determine if it is performing as desired
• Perform a Search Engine Optimization Analysis to determine if the current keyword/key phrase strategy is advantageous to you
• Identify HTML coding opportunities to increase search engine popularity
• Analyze your competitor’s sites and prepare a comparison of how well they perform compared to your site in online searches
• Build the new Web site or refresh the old Web site using BroadBased’s Search Engine Optimization protocol to aid in the return of your site in organic (free) search engine results