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October 16, 2007 View complete story from the Financial News & Daily Record Financial News & Daily Record - by Mike Sharkey Staff Writer The two awards on the wall say “News Hound” and that’s a pretty accurate description of Maria Coppola. Maybe it started when she was 14 years-old and volunteered to work on then Sen. Bob Dole’s presidential campaign. It certainly manifested itself while Coppola was in college at the University of Florida where she got her journalism degree and worked at WUFT. Since then, Coppola has been an intern, weekend news anchor and assignment manager. Today, her world revolves around the other side of the news — public relations — as the director of public relations for BroadBased, a marketing and graphic design firm in Riverplace Tower on the Southbank. Coppola’s office is small, but packed with memorabilia from her years in the media and the past seven working with the media. There are photos and souvenirs from social and political events as well as plenty of personal things that only close friends and family may understand. A one-person department right now, Coppola has an office on the 22nd floor and a good view. “I can see a sliver of the river,” she said. Before joining BroadBased, Coppola spent seven years with The McCormick Agency. Pending changes helped make the recent move easier, but it was a major news event in 1999 that propelled her into PR. “Hurricane Floyd was coming and the whole city was having a panic attack,” said Coppola, who graduated from UF in 1996 and was working at Ch. 30 when Floyd caused local leaders to order a mandatory evacuation. “I packed all my worldly possession into my Mazda Miata. I had a loaf of bread, a jar of peanut butter and a squeeze jar of jelly. I slept at the TV station for two days. “Driving home, I realized this was not the career for me.” Coppola started looking and got interest as a spokesperson from Shands, the City and the Florida Department of Law Enforcement. “Paul (McCormick) heard I was looking for a job and came calling,” said Coppola. “He knew me from my reporting days. We ate dinner and I left dinner with a job.” Two jobs, actually. Coppola stayed at the station as a fill-in weekend anchor for about a year. These days, Coppola has one job and plenty to do. She inherited clients and plans to grow the client base through current BroadBased marketing or graphic design clients. She’ll also spend plenty of time outside the office and building. She says BroadBased — which designed Mayor John Peyton’s Rally Jacksonville! and Baby Rally Jacksonville! book bags and brand — is a perfect fit. “All of them are really good at what they do. They blow me away,” she said, explaining where she’d like to be in five years. “Hopefully, I’ll still be working here with a bunch of employees and clients. This is a long-term job. I am a partner in the division and I will work here for a long, long time. Hopefully, in five years we’ll be talking about my employees driving me crazy.” October 12, 2007 Jacksonville Business Journal - by Mark Szakonyi Staff Writer The company's president and founder, Jan Korb, said she decided to bring the public relations services in-house, instead of contracting out, because more of the company's clients are asking for such assistance. Choosing Maria Coppola, who worked for The McCormick Agency since 2000, as director of public relations made sense after the two women shared an epiphany while working together about a year ago. "We realized that we never had a consultant collaborative partnership like that before," said Coppola, who left McCormick Oct. 9 as senior vice president. The two have worked together with shared clients for about four years. Coppola said it was time to leave McCormick, and like many of those who have worked at the agency, she was ready for the "big job." But unlike others who found it as corporate spokesmen, Coppola said she has gone to the next level at a nimble company that behaves like a family or close-knit team. Bill Sulzbacher, president of Atlantic Coast Developers LLC, said Coppola and Korb's flexibility, accessibility and understanding of his company has kept him as a client. He recalls having to change plans for sending out a press release, needing to have it issued immediately rather than in several weeks. Coppola got it done. "That kind of ability to make things happen is key," said Sulzbacher, who will retain Coppola now she's working at BroadBased. Coppola, who worked in TV and radio before beginning her public relations career, is bringing three long-term clients, and five clients she does regular work for, to BroadBased. She will handle six full-time, monthly clients. BroadBased has about 25 clients, including CSX Corp. (NYSE: CSX) and the Jacksonville Children's Commission. Korb, who founded the company in 1991, is interested in expanding the company by expanding its office space and adding staff, but could not say when. mszakonyi@bizjournals.com | 265-2239 October 2, 2007 Just between you and us… Although the formal announcement is still two weeks away, BroadBased will announce a new Public Relations Division in mid-October. We’re so excited we can barely contain ourselves! This new endeavor will be led by a 15-year veteran of the media industry in North Florida and will focus on positive, proactive and strategic media and community relations campaigns. The division will also provide strategic crisis communications support on all levels of conflicts. We can’t wait to introduce to our new Director of Public Relations. Stay tuned, you’ll be the first to know.
Tell Us How We’re Doing Occasionally we poll our clients regarding the quality of our services. We do this because we recognize that you have a choice of marketing design firms, many of whom offer similar services. Jan
May 1, 2007 Remember when a Web site was a marketing novelty? It seems like ancient history, because now an effective online presence is essential. In addition to providing customers with quick and easy access to information and services, a Web site, in many cases, is the first “face” a prospective customer or client sees. So it had better be flattering! “Whether you’re making your first splash in Web-based marketing or redesigning an existing site, you should take as much pride in your Web presence as you do in every aspect of your company,” says Jan Korb, president of BroadBased Communications. “An effective Web site should have the impact of a sophisticated office lobby or welcoming store front. It should be clean, attractive and inviting—and guests should have an easy time finding their way around.” BroadBased has been applying that philosophy to Web sites it has designed for a growing number of clients. The e-commerce needs of each client are different, and each site has a customized array of features. But attention to detail and marketing design principles are common elements in each design. Mac Papers —macpapers.com The leading supplier of fine printing papers and envelopes in the Southeast, Mac Papers was among the first paper companies to introduce online ordering and other e-commerce capabilities. But as its site grew, so did the complexity. BroadBased helped Mac Papers launch a redesigned Web site to accommodate its customers' need for speed, capability and ease of use. The site combines capability-rich electronic commerce tools with an attractive, simple design that maximizes navigational ease between site features. Customers can place orders for paper and printing supplies, check up-to-the-minute inventory availability, access the pricebook and verify pricing. They can also order printing project dummies, shop for office supplies and use an interactive map to locate and contact the company’s 22 branch locations. MetroSenses – metrosenses.com MetroSenses is a unique new publication designed specifically to help First Coast food service establishments increase visibility and generate more customer traffic through cost-effective advertising. And because appearance is everything in the magazine business, the publication needed a first-class Web site to impress advertisers. With a bold color scheme and white-on-black body text, the pages virtually jump off the screen. The navigation is simple, direct and intuitive, allowing advertisers to have their most important questions answered with just a couple of clicks. The McCormick Agency — themccormickagency.com As a full-service public relations agency specializing in media, community and public relations, special events, and corporate imaging, The McCormick Agency believes that its clients’ reputation and image are their most important assets. So conveying its own reputation and image on its Web site was paramount. BroadBased designed a site with attractive photography, clean type faces and a straightforward navigation bar that permits quick access to the company’s key players, major clients and impressive portfolio. Ethan Long Studio — ethanlong.com Ethan Long is a Florida-based artist whose distinctively fun and engaging illustrations have appeared everywhere from corporate publications and magazines to children’s books. Ethan loves the range of outlets he has cultivated for his art, but the variety also created a marketing dilemma: how to convey two very distinctive markets — commercial illustration and children's books — in a single Web site. BroadBased addressed the challenge by splitting the site into two parts. From an opening navigation page, visitors can choose two distinctly different directions. One path is "for illustration buyers" and the other is “for children’s entertainment lovers.” Both sites capture Ethan’s love of communication through art, yet they focus the messaging to address the interests of their target audiences. The World of Baseball — theworldofbaseball.com The World of Baseball is a dream come true for Clay Daniel, a Jacksonville native and Major League Baseball professional for 25 years. Eventually to include eight baseball diamonds and other facilities, the Northside complex hosts youth and junior college tournaments and showcases, while offering leagues and instruction for local players at the same time. Daniel’s Web site is direct and functional, establishing the owner’s credentials and offering testimonials from professional players and coaches who have benefited from his expertise. The site also emphasizes schedules and contact information for players and coaches who are interested in enrolling in leagues, participating in tournaments and signing up for individual instruction. “Every Web site has a unique look and functionality based on many factors,”
March 1, 2007 As part of Mayor Peyton's Literacy Initiative, each baby born in Duval County participating hospitals in 2007 is eligible to receive the free baby RALLY infant literacy kit. The kit contains two custom board books, a key-to-the-city rattle and music CD with custom songs recorded by the Paxon School for Advanced Studies Chorale. The kit also contains a sippy cup, bib, burp cloth and an informational magnet all packaged in a zippered tote. “Working with BroadBased on baby RALLY was a pleasure,” said Mayor John Peyton. “With a great team, great talent and the know-how to get the job done, BroadBased always delivers!” (Click here then on #1 and #2 to see the logos) LBA Advisor, designed by Carolyn Audije and illustrated by Ken Dubrowski, is a news magazine produced for clients of the LBA Group. The publication offers helpful information on personal and business planning, health care consulting, employee benefit plans and forensic, litigation and valuation services. “BroadBased was the key to launching our LBA Advisor magazine,” said Jamie Trayner, Marketing Director for the LBA Group. “Their team of professionals took our basic concept and developed an award-winning product. After seven years of working with this talented group of people, I continue to be WOW’d with their creativity and professionalism.” (Click here then on #1 to see the brochure)
March 1, 2007 The world’s most advanced diagnostic imaging has arrived in Jacksonville. Precision Imaging Centers has chosen Jacksonville to open a world-class facility that will raise the bar on the quality, comfort and safety of non-invasive diagnostic imaging. To launch its brand in the Jacksonville market, Precision Imaging chose BroadBased to design a marketing plan to reach target audiences with marketing messages tailored specifically to them. The plan included market research, media relations, event sponsorship, direct mail, trade show solutions, sales collateral and print advertising. We’re expecting Precision Imaging to have a major impact on Jacksonville health care, and we are thrilled they've chosen to bring this state-of-the-art technology to our community!
As part of the plan, CSI embraced a new brand identity, created by BroadBased, to elevate the perception of the company in the marketplace. The new logo and brand identity were rolled out in conjunction with new services being introduced by the company. In addition to the logo, components of the plan included new marketing materials and a new Web site currently under development. (Click here then on #2 to see logo)
As a small start-up company, Charming Your Pictures needed to establish a market presence and generate sales without a large advertising budget. BroadBased designed a marketing strategy that included earned media, an expanded Web presence, a new catalog and an overall marketing design approach that captures the company’s unique charm. As a result, Kim and Christi had their biggest year ever in 2006 and were featured in early 2007 in the Florida Times-Union and on WJXT Channel 4.
March 1, 2007 Please help us welcome our newest team member, Junior Designer Samantha Stone. Sam, a 2006 graduate of Flagler College with a BA in Graphic Design, joined us in early February and has been making herself indispensable ever since! “Sam will be an integral part of our growing Web design initiatives, as well as lend her talent to identity design and print marketing production,” says Jan Korb, President of BroadBased. You can reach Sam at sam@bbased.com. |
2007 Marketing company brings PR in-house with new hire BroadBased Spins Web Results for Wide Range of Clients BroadBased Collects Two Silver Addy Awards Unique Solutions for Unique Situations
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