Jacksonville Advertising Agency News, Jacksonville Website Design & Public Relations

Did you know that BroadBased offers a full suite of research services to meet your daily needs? When your internal marketing department is in need of information on a particular topic or company, simply call us and describe your needs. We will find out what is available, then provide an estimate of time and costs involved in your research project.

If you like what you see, we will facilitate the project and provide you with the data, along with an analysis of the findings. The information can be delivered via email, typically within 24-48 hours. Some of the research we offer is listed below. Call Jan at 398-7279 to discuss your needs in full. Some of our services are available at a flat rate and others are customized to fit your needs. Please call for more information on pricing and timing.

Market Intelligence Research

Market Research Reports: Do you need to know what’s happening in your market? BroadBased can help. We have access to thousands of Market Research reports available for almost any industry. These reports detail market growth trends, market environment, demographics, marketing strategies, forecasts and more.

The reports are available in complete form or by specific chapters based on your needs. Specify the industry or market you are interested in and we'll send you a table of contents to review.

You may know who some of your competitors are, but do you have the information to effectively compete against them? We can provide a thorough Competitive Landscape by scanning available databases for competitive information and utilizing “snoops” to call dealers, distributors, reps, end users and customers. The result: a very comprehensive report delivered to you to you to perfectly position yourself against your competitor.

Target Audience Research

Target Audience Media Profile: This report complements demographic and psychographic profiles by providing the preferred media of your chosen target audience. This plan will help us choose the best radio formats, cable stations, consumer publications and TV shows for your message. This is a surefire way to be on target with media planning and placement.

B2B Data: Do you need a list of Trade Publications targeting your industry? We can provide you with complete details of publications that meet your needs. Details include contact information, circulation figures, rates, readership analysis and much more. This is a great way to review all the possibilities before planning your media strategy.

Business-to-Business (B2B) Ad Spending Data: A B2B Ad Spending Report details how much a specific company spent in trade print advertising during the past year or two. This report includes the trade publications in which the company bought ads, the total number of annual pages purchased and the total dollars spent in each publication. This is great for creating a detailed media plan.

BroadBased can help create lists of companies for new business prospecting or direct mail efforts. Lists can be built using SIC codes (industries), location, size of business (employees, sales), years in business, headquarters or branches, among other things. Our list data is updated quarterly to ensure the most accurate data is available.

We help you write a questionnaire on your product or service and then email it to a network of 1,500 advertising and marketing professionals asking them to complete the survey. Results are tabulated and forwarded to you for review. This “quick poll” allows you to gather opinions on new products or services, logos, slogans, consumer habits/attitudes and countless other issues.

Please call for more information on pricing and timing.

July 20, 2005
BroadBased Communications Donation to Teacher Supply Depot Puts a Fine Point on Supporting Education

A donation by BroadBased Communications, Inc., to the Duval Public Schools Teacher Supply Depot will help students sharpen their pencils as well as their minds when they return for the 2005-2006 school year.

BroadBased, a Jacksonville marketing design and communications firm, has donated 11,000 pencil sharpeners to the Teacher Supply Depot, which in turn will distribute them to public school teachers throughout the county.

"Donations such as these are critical," said Melissa Lyke, Supply Depot coordinator. "Public school teachers spend about $750 a year on average out of their own pockets for supplies, so when a company like BroadBased steps up to provide needed items, it makes a real difference to our teachers and our students."

Jan Korb, president of BroadBased, said the company supports several child-related causes in Jacksonville, and the donation to the Teacher Supply Depot was one way to have a direct impact.

“Supporting our schools is important to the success of our city, and the Teacher Supply Depot is an avenue for providing support that finds its way directly into the classroom,” Korb said.

In addition to accepting donations of new and reusable items, the Teacher Supply Depot also depends on volunteers to organize and distribute the supplies. It currently needs volunteers to help distribute classroom items during its annual Back to School Giveaway for teachers on July 28. Interested volunteers can contact Melissa Lyke at (904) 381-7480.

The Teacher Supply Depot is a joint effort of the Duval County Public Schools’ Community Involvement Office, Warehousing Division and The Duval County Council of PTAs/PTSAs.

BroadBased Communications, Inc., is a Jacksonville-based marketing communications firm specializing in graphic design, promotional planning, strategic communications and copywriting. Clients include Fortune 100 companies as well as regionally based companies and organizations of all sizes.

YES! In response to requests for BroadBased to provide web design services in-house, we are happy to announce the addition of this service for clients who want to achieve the elusive balance between flash and function.

Headed by Senior Designers Anna Moon and Carolyn Bell Audije, we have recently completed projects for Turner Pest Control, Rock Creek Capital and Amelia Island Yacht Basin.

We believe an effective Web site is more than just a supplementary tool in today’s marketplace. Increasingly, it is the first place prospective customers turn for additional information about your company, or even, in many cases, the avenue by which they learn of your company for the first time. So it’s imperative that your Web presence project the same carefully crafted image as the rest of your marketing design. Because e-commerce is a combination of technology and information, many sites have tended toward the extremes—technological gee-whiz on one end and densely packed information on the other. Unfortunately, neither extreme serves a company’s first priority—which is attracting and serving customers.

That’s where BroadBased comes in. We’re able to incorporate your Web presence into your overall marketing themes for maximum integration with all of the elements of an effective campaign. Plus, our expertise has always been linking superior design with exceptional performance, and that’s the focus we bring to our Web site designs. Learn more about how we can increase the effectiveness of your Web presence. Call Jan at (904) 398-7279.

BroadBased Communications Inc. is a Jacksonville-based marketing communications firm specializing in graphic design, promotional planning, strategic communications and branding. BroadBased Communications is currently celebrating its nine-year anniversary. Clients include Fortune 100 companies and small- to medium-sized businesses based in the Jacksonville area.

BroadBased Communications, Inc. announced the addition of Carolyn Bell Audije as Senior Designer.

Audije, a graduate of the College of Mount St. Joseph in Cincinnati, Ohio joined BroadBased in March. Since moving to Jacksonville in 1992, she has worked as designer/art director for The Hamilton Collection, Jacksonville Magazine and the Jacksonville University office of Public Relations.

Audije’s leads BroadBased Communications’ Web design initiatives and develops communication strategies for printed collateral materials for a variety of clients.

Jan Korb, president of BroadBased, is enthusiastic about the recent changes within the company. “Carolyn is a strong part of our team, and she will play an important role in the ongoing growth of BroadBased with both local and national clients,” says Korb.

March 2, 2005
BroadBased Communications Wins Gold, Silver ADDY Awards
for RALLY Jacksonville! Branding and Materials

BroadBased Communications’ innovative concepts, used to brand and promote RALLY Jacksonville! and Mayor Peyton’s Book Club, earned high honors at the 2005 Jacksonville ADDY® Awards in February.

The Jacksonville agency earned one Gold ADDY and three Silver ADDYs for its work, which helped launch the city’s widely acclaimed early childhood literacy initiative, spearheaded by Mayor John Peyton.

“RALLY Jacksonville! is an innovative, forward-looking initiative that required a unique identity and bold branding to capture its spirit and convey its importance to the community,” said Jan Korb, BroadBased president and CEO. “Our designers, illustrators and writers came together to deliver some really outstanding results, and we all had a lot of fun doing it.”

Sponsored by the American Advertising Federation (AAF), the ADDY Awards honor excellence in advertising and cultivate the highest creative standards in the industry. The competition begins at the local level with the 210 AAF member clubs, including the Jacksonville Marketing and Advertising Club, which sponsors the local ADDY Award judging.

BroadBased earned a Gold ADDY for the design of the children’s books created specifically about Jacksonville for Mayor Peyton’s Book Club. Produced by Korb and her team, the books were illustrated by Ethan Long, an Orlando-based illustrator, and written by Jacksonville author Fran Peacock Coker.

BroadBased also earned a Silver ADDY for Mayor Peyton’s Book Club logo, and two Silver awards for the RALLY Jacksonville! backpack and contents, which is provided to 4-year-olds who join Mayor Peyton’s Book Club.