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July, 2008
If you’re looking for something to buy the guy who has everything — or just in the mood for a big-game daydream — you have to check out the Web site of John Rigby & Co., maker of the world’s finest custom firearms. The legendary firearms maker engaged BroadBased Communications to evolve the nearly 300-year-old brand with the development of a new Web site. Since 1735, Rigby has served the needs of sportsmen who demand the highest quality, reliability and accuracy in their firearms, and the company needed a 21st century Web presence that matched their product quality. Rigby firearms start at $30,000 for a double rifle — used for African dangerous game, such as cape buffalo, elephant, lion, rhino, and hippos — and $47,000 for an over and under sidelock shotgun (the preferred firearm for hunters of wild fowl, such as quail, dove, chucker, grouse and pheasant). Custom animal scene engravings are also available and start at $72,000. “It was apparent early on that BroadBased would exceed our expectations," says Tom Norton, Web Site Strategist for John Rigby. "Although we provided only generic guidance, the design team quickly began the transformation process and produced a draft product that closely resembled most finished products. Selecting a marketing firm for future projects will be an easy choice." Florida Coastal School of Law Launches New Magazine
Continuing a rich tradition of publication design, BroadBased recently assisted Florida Coastal School of Law with the design and launch of Coastal Law Magazine. The magazine, which replaces the Coastal Currents newsletter, showcases feature articles written by faculty on timely themes, with departments highlighting alumni and faculty news and achievements. “Our students, faculty, staff, and alumni couldn’t be happier with the final product,” said Margaret Dees, Director of Institutional Advancement at Coastal School and a driving force behind the new product. In an age where printed newsletters and magazines are dwindling, the magazine shows that they can still play an important role in an organization’s mix of marketing media for customers, employees and – in this case – school publications. Said Brooks Terry, Marketing Director at Coastal Law, “We really enjoyed collaborating with BroadBased on our new magazine. The exchange of fresh ideas and information – not to mention all of the hard work on all of our parts – made it the success it is.” A Company eNewsletter Can Significantly Improve Leads
A very good friend of ours said recently, “I really like your email newsletter. I’m going to steal the idea.” Er, thanks? As they say, imitation is the sincerest form of flattery! We don’t mind sharing a good thing, but let BroadBased give you a hand in the design and launch of your e-newsletter. Our own BROADcast – emailed directly to 650 of our closest friends, clients and prospects each month – is designed to promote our capabilities and successes. We started it in 2005 after hearing one too many times that, “I didn’t know you did that, we hired such-and-such to do that for us.” There is nothing more heartbreaking than losing a piece of business from a good client because they don’t know you perform the service! If you would like to find out how an e-newsletter can enhance your marketing strategy, give Jan a call at 398-7279. We will help you with development of the program, either as a one-time project that you then manage yourself, or as an ongoing resource. We can: • Build and manage your database with opt ins/outs Cultivate Stories and Build Your Reputation
Ever wonder how your competition gets featured in the media and you don’t? The foundation of public relations at BroadBased is media relations. Good media relations rely on expert timing, strategic “placement” and the right communicator. We know how to tell your story to the right people — from print journalists to TV and radio reporters — to gain positive stories and maximum exposure. No one knows your industry or company better than you do. But we help you cultivate stories and build your reputation because we know how the media likes to see and receive information. Our public relations director, Maria Coppola, will help you identify your stories and coach you on interview techniques and training. Sure, we create and distribute press releases and media kits – but that’s just the beginning! Contact Maria Coppola at 904-398-7279 to find out more about how media relations can build your reputation.. June, 2008
Team BroadBased is featured with a As our clients know, everyone at BroadBased is an integral part of our team. When brainstorming for our photo, we wanted to illustrate what a “winning team” looks like. And, yes, that REALLY was ice water and it REALLY was dumped on Jan’s head. Yea team! Also, read Jan’s take on business blogging in an Ask The Pros column in the Jacksonville Business Journal here. Introducing...
Please help us welcome our newest broad. Leista grew up in Key West, and recently moved to Jacksonville from Palm Beach with her fiance, George. While in Palm Beach, she worked for a boutique design firm as a Senior Print / Web / Graphic Designer / Programmer. The addition of Leista allows us to take our interactive capabilities to a new level. She will work directly with clients to evaluate marketing goals and make online and interactive recommendations. With 15 years experience in design and programming, her expertise encompasses Web site design, Internet Advertising & Marketing Strategies, While we kid Leista that she had to move North to actually live in the South, she says, “Thanks y'all, for welcoming me with such Southern charm... I look forward to returning the flavor.” You can contact Leista directly a Leista@bbased.com BroadBased Launches Three New Web Sites
Manson Construction
The LBA Group
Jax Say Hello
January 11, 2008 Public Relations Division Coordinating Media Relations for this historic game JACKSONVILLE, Fla., January 11, 2008 – BroadBased Communications, Inc., a Jacksonville-based marketing, public relations and design firm has been named the ‘Official Marketing and Media Relations Partner’ for the Australia Day Challenge. The International Rugby League Game, the first of its kind to be held in the USA, takes place on January 26, 2008 at 1 p.m. at UNF’s Hodges Stadium. “We’re excited to be involved in this event,” said Jan Korb, BroadBased’s founder and CEO. “The Australia Day Challenge is going to be a great event and will highlight Jacksonville to an international audience.” Two of the best international professional Rugby League teams will play in the historic game. The South Sydney Rabbitohs (Australia) will play the Leeds Rhinos (England) in the USA’s first-ever meeting of two international Rugby League teams. The Australia Day Challenge is drawing fans from at least nine countries and 41 of the United States. The Rabbitohs, one of Australia’s most famed sports teams, is partly-owned by academy award winning actor Russell Crowe. The Leeds Rhinos are the current European Super League champions. “BroadBased has assisted in the marketing of the Axemen and was a natural choice for the Australia Day Challenge,” said Spinner Howland, co-owner and coach of the Axemen. “We are looking forward to this exciting game and bringing Rugby League to Jacksonville.” Jacksonville’s American National Rugby League team, the Jacksonville Axemen, is hosting the teams while they are in Jacksonville and is organizing all ticket sales. For more info and tickets please visit www.australiadaychallenge.com or the local host team web site at www.jaxaxe.com. The Australia Day Challenge has been added as an official event of the “G’day USA” weeklong celebration that showcases all things Australian in the USA. The week commemorates Australia’s birthday. BroadBased Communications of Jacksonville, founded in 1996 by Jan Korb, provides marketing, public relations and design services for Fortune 100 companies, as well as regionally-based companies and organizations of all sizes. BroadBased provides strategy, public relations, marketing planning, print communications and brand development and management. BroadBased, locally owned and operated, is a certified JSEB for the City of Jacksonville. Located on the 22nd floor of the Riverplace Tower, BroadBased can be reached at 904-398-7279 or the web at www.based.com.
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2008 What to Get the Guy Who Has Everything Florida Coastal School of Law Launches New Magazine A Company eNewsletter Can Significantly Improve Leads Cultivate Stories and Build Your Reputation BroadBased Featured in 904 Magazine Introducing... |
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