As a commercial writer, Rick has been crafting marketing messages for BroadBased since 2001. He quickly absorbs complex information and transforms it into easily understood copy that’s tailored to specific audiences, for specific client objectives. He is equally effective writing employee and customer communications for major corporations as creating advertising and marketing copy for consumer and business-to-business products and services.

Rick works as an integral part of the BroadBased team from concept development through project completion. In addition to writing highly effective marketing and employee communications copy, Rick draws on his journalism experience to produce polished and informative news releases, speeches, by-lined articles and op-ed pieces for a broad spectrum of clients, including CSX, Bayer Corporation, Armstrong World Industries and many regional companies. His efforts have resulted in earned media in trade publications, newspapers, magazines and broadcast outlets.

If I could be any animal: I'd be a sea turtle. Once you make it off the beach, it's all a vacation, baby!

Favorite thing in the world: Eating at the kitchen table with my wife and two daughters, the house filled with the smell of roasted garlic, fresh tomato sauce, warm bread and reggiano parmesan.