Integrated Marketing Plan Case Study #3
Turner Pest Control

2005 Marketing, Promotional and Corporate Identity Campaigns

Project Scope
BroadBased was retained in 2005 to work on re-branding initiatives. The new Turner brand initiative is anchored by a bold new logo and the tagline “What’s Bugging You?” that appears on billboards, in marketing materials, on the Turner fleet of service vehicles, on company uniforms and throughout the company’s new Web site (www.turnerpest.com).

Objectives
Raise awareness of Turner Pest Control as a brand and differentiate them from competition.

Target Audience
Individual and corporate consumers of pest control services.

Types of Media Used
Print and outdoor advertising, brochures, website, trade show booth, outdoor signage and fleet graphics.

Types of Media Used
Print and outdoor advertising, brochures, website, trade show booth, outdoor signage and fleet graphics.

Overall Evaluation
Initial reception by the target audience applauded the new image and organization of materials and information.