Integrated Marketing Plan Case Study #2
G. H. Stenner & Co., Inc.

2002 Marketing, Promotional and Corporate Identity Campaigns
Budget: $80,000

Project Scope
BroadBased was retained to develop the 2002 national marketing plan, advertising campaign, corporate identity campaign, web development (Form Creative) and promotional and product literature.

Objectives
Raise awareness in industry and introduce new products.

Target Audience
Dealers and distributors of peristaltic pumps.

Types of Media Used
Direct mail, brochures, catalogs, installation and maintenance manuals, website, CD, print advertising, trade show booth, premium items and outdoor signage.

Overall Evaluation
Initial reception by the target audience applauded the organization of materials, thoroughness of information and multimedia aspects.