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John Rigby & Co. Web site |
If you’re looking for something to buy the guy who has everything — or just in the mood for a big-game daydream — you have to check out the Web site of John Rigby & Co., maker of the world’s finest custom firearms.
The legendary firearms maker engaged BroadBased Communications to evolve the nearly 300-year-old brand with the development of a new Web site. Since 1735, Rigby has served the needs of sportsmen who demand the highest quality, reliability and accuracy in their firearms, and the company needed a 21st century Web presence that matched their product quality.
Rigby firearms start at $30,000 for a double rifle — used for African dangerous game, such as cape buffalo, elephant, lion, rhino, and hippos — and $47,000 for an over and under sidelock shotgun (the preferred firearm for hunters of wild fowl, such as quail, dove, chucker, grouse and pheasant). Custom animal scene engravings are also available and start at $72,000.
“It was apparent early on that BroadBased would exceed our expectations," says Tom Norton, Web Site Strategist for John Rigby. "Although we provided only generic guidance, the design team quickly began the transformation process and produced a draft product that closely resembled most finished products. Selecting a marketing firm for future projects will be an easy choice." |
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Florida Coastal School of Law Magazine |
Continuing a rich tradition of publication design, BroadBased recently assisted Florida Coastal School of Law with the design and launch of Coastal Law Magazine.
The magazine, which replaces the Coastal Currents newsletter, showcases feature articles written by faculty on timely themes, with departments highlighting alumni and faculty news and achievements. “Our students, faculty, staff, and alumni couldn’t be happier with the final product,” said Margaret Dees, Director of Institutional Advancement at Coastal School and a driving force behind the new product.
In an age where printed newsletters and magazines are dwindling, the magazine shows that they can still play an important role in an organization’s mix of marketing media for customers, employees and – in this case – school publications. Said Brooks Terry, Marketing Director at Coastal Law, “We really enjoyed collaborating with BroadBased on our new magazine. The exchange of fresh ideas and information – not to mention all of the hard work on all of our parts – made it the success
it is.” |
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A very good friend of ours said recently, “I really like your email newsletter. I’m going to steal the idea.”
Er, thanks? As they say, imitation is the sincerest form of flattery! We don’t mind sharing a good thing, but let BroadBased give you a hand in the design and launch of your e-newsletter. Our own BROADcast – emailed directly to 650 of our closest friends, clients and prospects each month – is designed to promote our capabilities and successes. We started it in 2005 after hearing one too many times that, “I didn’t know you did that, we hired such-and-such to do that for us.” There is nothing more heartbreaking than losing a piece of business from a good client because they don’t know you perform the service!
If you would like to find out how an e-newsletter can enhance your marketing strategy, give Jan a call at 398-7279. We will help you with development of the program, either as a one-time project that you then manage yourself, or as an ongoing resource. We can:
• Build and manage your database with opt ins/outs
• Design the look of your e-newsletter
• Develop content
• Oversee distribution and report on opening statistics
or bouncebacks |
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Ever wonder how your competition gets featured in the media and you don’t?
The foundation of public relations at BroadBased is media relations. Good media relations rely on expert timing, strategic “placement” and the right communicator. We know how to tell your story to the right people — from print journalists to TV and radio reporters — to gain positive stories and maximum exposure. No one knows your industry or company better than you do. But we help you cultivate stories and build your reputation because we know how the media likes to see and receive information. Our public relations director, Maria Coppola, will help you identify your stories and coach you on interview techniques and training.
Sure, we create and distribute press releases and media kits – but that’s just the beginning!
Contact Maria Coppola at 398-7279 to find out more about how
media relations can build your reputation..
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